Case study: private clinic

Laser Eye World: A Steady Flow of Patient Enquiries from Google

A laser eye clinic was paying for ads and getting low-quality conversions. This is what Google's verified reports show now from paid search and organic SEO.

Audited client account · Laser Eye World

Qualified patient enquiries from search

£11,680Total spend

499Bookings

£23.41Per conversion

1,475Ad clicks generated in 6 weeks

153Contact actions tracked

519Free clicks from SEO in a month

Where It Started

The clinic had already spent 50k on ads and got 200 low-quality conversions. Money was going out and qualified patients were not coming in.

The goal was straightforward: stop paying for non-commercial clicks and focus budget exclusively on people ready to book a clinical consultation.

Google Ads: 1,475 Clicks from 21,172 Impressions

Between 19 August and 6 October 2026 the ads were shown 21,172 times and clicked 1,475 times, a click-through rate of about 7%. That confirms the ad creative matched exactly what prospective patients were searching for.

Average cost per click was PKR 35.32 and total spend was PKR 52,099.39.

Google Ads dashboard for Laser Eye World showing 1,475 clicks, 21,172 impressions, PKR 35.32 average CPC and PKR 52,099.39 cost — Google Ads, 19 Aug to 6 Oct 2026: clicks, impressions, average cost per click and spend.

Tracked All the Way to the Patient Enquiry

Clicks are not the goal. Every meaningful patient interaction is recorded as a conversion to see what spend actually produced.

499 conversions were recorded: 153 contacts, 335 requests for directions to the clinic and 11 page views. Someone asking for clinic directions is a high-intent signal of a planned in-person visit.

153Patient contacts
335Get-directions requests
499Total conversions
~PKR 340Ad spend per contact

Google Ads conversion summary showing 499 results: 153 contacts, 335 get directions, 11 page views — Google Ads conversion summary: 19 Aug to 6 Oct 2026.

SEO: Free Visibility on Top of the Ads

Over three months the site appeared in Google 15.9K times and earned 519 organic clicks with zero per-click cost, delivering a 3.3% click-through rate.

The average position improved to 11.7, right at the threshold of page 1 dominance.

15.9KSearch impressions
519Organic clicks
3.3%Average CTR
11.7Average search position

Google Search Console performance report for Laser Eye World: 519 clicks, 15.9K impressions, 3.3% CTR, position 11.7 — Google Search Console, 4 Jul to 29 Sep 2026.

What This Means for Your Clinic

Ads bring patients this week. SEO builds an organic asset that produces patient enquiries without recurring ad costs. Tracking shows exactly which channel performs best.

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