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Local SEO Audit Checklist (Interactive)

Audit your website and Google Business Profile step-by-step. Score your local search readiness and find missing ranking opportunities.

Local SEO ranking improvement · Real progression

Map Pack position gains after audit fixes

42Checklist audit points

Top 3Map Pack target position

100% FreeInteractive scoring tool

Score: 0% — 0 / 10 items completed

1. Google Business Profile (GBP)

Primary Category Matches Core Commercial Service

Selected the single most specific business category (e.g. "Pest control service" or "Dental clinic").

Complete Services Catalogue Populated

All individual service lines listed with UK pricing guides and clear descriptions.

High-Resolution Real Photos Uploaded

Photos of branded vans, staff, reception, clinical rooms, and building exterior.

Consistent Review Funnel in Place

Automated SMS or email review request workflow generating at least 2+ new reviews monthly.

2. On-Page Technical SEO

Dedicated URLs for Every Major Service/Treatment

Each service has its own dedicated page rather than bundling everything into one generic list.

Town & County Local Landing Pages Built

Targeted town pages created for key local catchment areas with genuine unique content.

Schema Markup (LocalBusiness / Service / FAQ) Implemented

Valid JSON-LD schema describing provider address, services, operating hours, and accepted payments.

Fast Core Web Vitals (LCP < 2.5s, Mobile Optimized)

Page loads in under 2.5 seconds on mobile 4G with clean, responsive design.

3. Local Citations & Off-Site Authority

100% NAP Consistency Across UK Directories

Exact matching Name, Address, and Phone number on Yell, Thomson Local, 192, and Checkatrade.

Accreditation Links from Trade Bodies

Profile links from verified industry bodies (e.g. BPCA, NPTA, GDC, GMC, CQC, Bupa).

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