Sourcing Methodology

Source hierarchy

• Primary law, regulator, government, professional-register and advertising-platform documentation for legal, clinical and policy statements.
• Original client account exports, dated screenshots and first-party operational data for case-study performance.
• Peer-reviewed research and recognised professional bodies for specialist context.
• Credible industry research for directional context, with methodology and publication date disclosed.
• Competitor pages only for market comparison—not as authoritative evidence that a claim is true.

Campaign and benchmark evidence

A published account result should identify the platform, account or report, reporting window, currency and definition of the metric. Screenshots are retained with personally identifiable information removed where necessary. Historical client performance is labelled as account-specific and does not become a universal benchmark merely because it appears in more than one article.

Inline citations

Medical, legal, privacy, advertising-policy and material benchmark claims receive a link beside or immediately after the relevant statement. A sources section may provide additional context, but it does not replace attribution at the point where the claim is made.

Currency and measurement definitions

Amounts remain in the source-account currency unless a conversion rate and date are disclosed. Impressions, clicks, calls, forms, directions, platform conversions, qualified enquiries, appointments, attended consultations, jobs and revenue are treated as different measures.

Estimates and calculators

Forecasts and calculators are labelled as estimates and expose their assumptions. Illustrative data is not labelled audited or presented as a client result. Users should replace defaults with their own margins, close rates, demand and capacity.

Freshness and source checks

Time-sensitive platform, legal and regulatory links are checked during material review. If a primary source has moved, the citation is updated. Pages are not given a new date solely to create an appearance of freshness.

Limitations

RevGen’s sources support marketing analysis, not personalised legal, medical or financial advice. Where an official source is ambiguous or a decision carries material risk, readers should obtain advice from the appropriate qualified professional or regulator.