Supreme Pest Control: More Calls from Customers Who Need Help Now
A pest control company was paying for ads that produced no leads. This is what Google's verified reports show for paid search and organic local SEO.
Audited client account · Supreme Pest Control
349 emergency callouts at €17.84 CPA
Where It Started
The company was spending €50 a day on Google Ads and getting no leads: about €1,500 a month wasted on broad match searches and unqualified clicks.
Six Months of Paid Search Performance
From 1 April to 4 October 2026 the ads were shown 55,475 times and produced 349 conversions for €6,230.12 in total spend. That is €17.84 per conversion, at an average of €2.10 per click.
- €6,230Total ad spend
- 349Conversions
- €17.84Cost per conversion
- €2.10Average cost per click
September: About Two Enquiries a Day on About €40
In September 2026 the campaign spent €1,215.80, roughly €40 a day, and recorded 64.13 conversions. That is just over two a day at about €19 each.
The budget stayed modest because the campaign is built around urgent, high-intent searches, not broad traffic.
SEO: Found for the Searches That Matter
Over three months the site appeared in Google for a long list of local searches. The top ones are exactly what a worried homeowner types: pest control dublin, wasp nest removal dublin and rat control dublin.
Wasp nest removal searches alone brought 18 clicks. Each one is someone with an urgent problem and a phone in their hand.
| Search Query | Clicks | Impressions |
|---|---|---|
| pest control dublin | 18 | 3,547 |
| pest control | 4 | 2,476 |
| wasp nest removal dublin | 10 | 1,606 |
| pest control near me | 1 | 1,587 |
| wasp nest removal | 8 | 1,097 |
| commercial pest control | 0 | 792 |
| pest control services | 0 | 763 |
| rat control dublin | 0 | 725 |
| rodent control | 1 | 653 |
| ant control dublin | 1 | 613 |
What This Means for Your Pest Control Business
People with wasps, rats or ants do not browse. They call the first company they trust. Paid search puts you in front of them today, SEO keeps you there, and tracking shows exactly how many calls it produced.
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