Private dermatology marketing
Dermatology Clinic Marketing in the UK
Help patients navigate from a skin concern to an appropriate private consultation without overpromising outcomes or blurring medical and cosmetic services.
Who this service is for
Consultant-led dermatology clinics and multidisciplinary practices marketing private consultations, diagnostics and eligible treatments.
The problem to solve
Patients may search by symptom, condition, treatment or clinician. Pages must support discovery without diagnosing online, and advertising restrictions differ across medicines, medical services and cosmetic procedures.
How RevGen approaches it
We map the clinically valid relationship between concerns, conditions, diagnostics and treatments; assign medical reviewers; separate regulated campaign themes; and design a clear consultation route.
What is included
Consultant profile and clinical review framework
SEO and eligible paid-search plans
Privacy-aware enquiry measurement
Commercial outcomes we optimise toward
- More relevant private consultation demand
- Clearer clinical ownership and limitations
- Reduced overlap between medical and cosmetic intent
Standards and evidence
Claims are checked against primary official sources where available. Client performance is identified as account-specific evidence and is not presented as a guaranteed future result. See our editorial policy, corrections policy and sourcing methodology.
- Objective health and treatment claims require appropriate evidence under the CAP Code, while prescription-only medicines are subject to additional public-advertising restrictions. [1] [2]
- Google applies separate healthcare and personalised-ad restrictions that must be assessed for the specific service and audience strategy. [1] [2]
Primary sources used on this page
Related evidence and guidance
Dermatology marketing: questions answered
Should dermatology pages target symptoms or diagnoses?
Both can be useful when clinically accurate. Symptom pages should avoid implying a diagnosis and guide the patient toward appropriate professional assessment.
Can prescription treatment names be targeted in ads?
Public promotion of prescription-only medicines is restricted. The clinic should obtain appropriate compliance review before using medicine-related terms in advertising or landing pages.
Who should review dermatology content?
A suitably qualified clinician with relevant scope should review condition, diagnosis, treatment, risk and outcome claims and be identified on the page.
Can cosmetic and medical dermatology share one campaign?
They are usually separated because patient intent, eligibility, claims, conversion value and landing-page evidence differ.
Find the highest-value search gap first
We will review the visible website, search presence and enquiry journey, then explain the first practical opportunities without promising a ranking or lead volume.
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