Data and case study
Supreme Pest Control Google Ads Data: 6-Month Study
Published under RevGen's editorial policy, corrections policy and sourcing methodology.
Data and case study · Campaign insight
Search campaign performance
Supreme Pest Control Google Ads data covers a six-month Dublin campaign and related Search Console queries. The evidence provides account-level impressions, spend, clicks and conversion totals that can be used to examine campaign efficiency and seasonal demand.
Key Takeaways
- The six-month report records 55,475 impressions and €6,230.12 spend. Campaign evidence.
- It records 349.13 conversions at €17.84 average cost per conversion. Campaign evidence.
- September records €1,215.80 spend and 64.13 conversions.
- Search Console shows demand around pest control and wasp removal in Dublin.
- UK operators should adapt the structure to their own currency, territory and margins.
Contents
- Account summary
- September detail
- Search query analysis
- Paid and organic relationship
- Negative keyword control
- UK application
- Implementation checklist
Account Summary
| Metric | Reported result |
|---|---|
| Period | 1 April–4 October 2026 |
| Geography | Dublin, Ireland |
| Impressions | 55,475 |
| Spend | €6,230.12 |
| Conversions | 349.13 |
| Cost per conversion | €17.84 |
| Average CPC | €2.10 |
The report demonstrates scale and platform-attributed conversion efficiency over the period. Interpretation should use the conversion-action definitions configured in the account and should not automatically convert every action into a booked job or revenue figure without CRM reconciliation.
September Detail
The September report records €1,215.80 spend, 64.13 conversions and €3.97 average CPC during peak seasonal demand. Comparing this month with the wider period illustrates why pest categories need separate budgets: a rise in wasp searches can change CPC, click mix and call volume quickly.
Search Query Analysis
Search Console records include:
- pest control dublin: 18 clicks and 3,547 impressions
- wasp nest removal dublin: 10 clicks and 1,606 impressions
- wasp nest removal: 8 clicks and 1,097 impressions
- pest control: 4 clicks and 2,476 impressions
- pest control near me: 1 click and 1,587 impressions
These terms support distinct pest, location and urgency pages. Impression totals can reveal demand even when clicks are modest.
Paid and Organic Relationship
Paid search can capture immediate demand while Search Console identifies queries for pages and internal links. The two datasets should not be added together as one conversion total. Use them to compare query themes, landing pages and seasonality.
See the full case study and SEO guide.
Negative Keyword Control
Review search terms for council, DIY, job, free, identification and unsupported service intent. Keep pest-specific campaigns separate and compare exclusions against call quality. A negative should be added because evidence shows irrelevant intent, not solely because a word appears informational.
Common Mistakes When Applying the Data in the UK
Currency, click prices, competition and service economics differ between Dublin and UK territories. Use the data as a structural example, then calculate targets from UK account history, gross profit, close rate and capacity. Map campaigns to real dispatch areas rather than copying a radius.
Implementation Checklist
- Define each conversion action.
- Separate campaigns by pest and commercial intent.
- Map ads to pest-specific mobile pages.
- Add call and form tracking.
- Review search terms and call quality.
- Import booked jobs where appropriate.
- Compare seasonal periods.
- Report spend, qualified leads, jobs and revenue separately.
The Google Ads service and pest marketing hub apply these lessons.
Frequently Asked Questions
What period does the Supreme Pest Control report cover?
The six-month source report covers 1 April to 4 October 2026, with a separate September view used to show peak-season activity.
Are 349.13 conversions the same as 349 booked jobs?
The figure is the Google Ads platform conversion total shown in the source account. It is not presented as booked or completed jobs without corresponding operational reconciliation.
Why does Google Ads report fractional conversions?
Some attribution models can assign fractional credit across interactions. The article preserves the source-platform figure instead of rounding it into a different claim.
Can €17.84 be treated as a guaranteed pest-control lead cost?
No. It is a historical account result in euros for a defined period and market. Another company’s service mix, geography, auction, page and call handling will produce different economics.
Why is the case study based in Dublin?
It is the location of the documented client account. The page preserves that context and does not present Dublin auction costs as a universal benchmark for UK towns or cities.
What should another pest controller copy from the account?
Copy the measurement discipline and intent controls, not the headline cost. Campaign structure, exclusions, landing pages, schedules and budgets must be rebuilt around the new company’s market and capacity.
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